Web analytics play a key role in making your website more successful. It takes more than checking your visitors and page views every day. Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. You need to know how visitors find their way to your website. You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, etc).
Analytic tools provide incredible power to do just that, and to rapidly scale the revenue and margin you derive from your site. Ask yourself - how would increasing revenue and margin from your website by 20% or more help your business?
The Studio 619 team always looks at the big picture. We are dedicated to finding a balance between conversion rates, average order value, and ultimately ROI. We know what data to collect, how to analyze the data to identify opportunities, and how to put into play the steps needed to improve your conversion funnel.
With this technique we evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users.
Usability testing focuses on measuring a human-made product's capacity to meet its intended purpose. Usability testing measures the usability, or ease of use, of a specific object or set of objects, whereas general human-computer interaction studies attempt to formulate universal principles.
In market research we discover what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
Ongoing web traffic analysis allows us to properly manage and monitor your website gaining a tremendous amount of knowledge about not only the web site traffic but also about your advertising campaigns. In doing so, we are able to use the statistical analysis reports to optimize your web pages.
We can determine which web pages are converting and which are not. The main goal is to increase or improve your return on investment.
Optimization reports will help us answer key questions about your web site, internet presence and your online marketing efforts. Our experts compile a comprehensive report outlining your major competitors, then compare the results to your own website.
We collect, analyze, and report aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes. These can be divided in two levels, traffic analysis and e-commerce analysis.
Utilizing these statistics we are able to design web ads that are best suited to your specific marketing strategy.
This method is used to identify a visitor from pay-per-click accounts. This also works for banner ads, paid directories, and e-mail blasts. We accurately track visitors from a source, such as a search engine or email link, to a conversion or transaction on your site. Then, we are also able to calculate metrics indicating how successful your site is at converting visitors.
A benchmark test allows us to see, in a jargon-free format, how good your website is. The idea is to quickly get an impression about your website performance against your competitors and comparing your website to other similar websites in the Internet of the same industry. This gives us an unbiased view of your website performance and reveals places where it can be improved.
The data obtained is then used in a benchmark test formula that represents the users' perceptions of the site, and is later compared with the results of competitors.
Whenever you are planning to launch a new website or promote an existing one, you can perform a benchmark test to discover your website's weaknesses and to determine where you can tune its performance.