Search engine optimization is the process of continual website enhancement in order to achieve high ranking in the organic search result section of the major search engines. Search engines are constantly adjusting the weight they give to the various factors that make up their proprietary formula. Gone are the days where inserting a few keywords into the META tags of the HTML would garner results.
Few internet searchers will venture past page 2 or 3 to find what they’re seeking. If it’s beyond the 3rd page, well, it must not really be that relevant. Right?
That may not necessarily be the case, but the data shows us that your business may as well be irrelevant. The true goal is plant your website firmly on the first page.
Disclaimer #1: Be wary of any company that “guarantees” they can get you to the first page of a desired search result set. Search engines constantly change their ranking algorithms and these formulas are well beyond the control of any search engine practitioner.
It is important to note that top placement in any of the major search engines can take vast amounts of resources, time and tenacity. Rankings are constantly changing due to the competitive landscape and algorithmic enhancement. As the search engines modify their algorithms, so must the search engine practitioner monitor keywords, information structure and even marketing strategy. Staying on top of these shifts may equate to advantages over the competition.
Disclaimer #2: It may be that the time, effort and budget necessary to achieve the a desired ranking for relevant search phrases relating to your business, may never bring you a return on your investment. We can quickly determine if this is the case in your situation with our free Market Feasibility Assessment.